The real estate market is competitive, and it’s important to stand out. This means creating unique real estate marketing ideas. You may already have a website, but you can build your brand and get more exposure by adding some creative touches.

You can use your website’s content to make multimedia presentations. These can be simple and quick. A slideshow on SlideShare can put your content in front of thousands of users. Your website can also be optimized for SEO. Use an annotation feature on YouTube to encourage viewers to opt-in to your email newsletter.

Using your social media accounts to drive your marketing efforts is a great way to engage with potential customers. Follow and comment on other people’s posts. Actively engage in real estate Facebook groups and Twitter discussions. Make it easy for visitors to access your main website by placing a link to your profile page on other real estate sites.

One of the best ways to create a strong brand is to partner with other local businesses. For example, you can team up with a home improvement service to swap referrals. You can also host free seminars or webinars, or even create an exclusive email course.

Another way to set yourself apart from the competition is to offer free swag. This can be a keychain or a hat. In addition, you can offer a free consultation or gift card to a local business. Giving your clients something for free can help you retain them and promote your brand.

Another idea is to send a postcard to qualified leads in a specific zip code. You can also send a contest to win a gift card to a local business. Contests can also be a great way to get people to share your posts. Sending holiday greetings or sending new tips each week can be a good way to stay top of mind with prospective buyers.

Real estate explainer videos are another way to stand out in the real estate market. They can mimic political campaigns or 1-800 lawyer commercials. You can also incorporate a bit of humor into the video by mimicking Steve Jobs or other celebrities. Creating a series of explainer videos is a great way to build an audience and generate more leads.

The most effective real estate marketing strategies include a combination of traditional advertising, online channels, and offline tactics. It’s important to have a clear idea of your revenue goals, and to stick to your budget. By doing this, you’ll have the most successful marketing plan possible.

If you’re a big fan of a particular TV show or movie, you can play up your love of that culture by sharing a new season premiere date with your list. You can also try incorporating a television show logo into your logo, or even playing around with pop culture designs.

These 12 creative real estate marketing ideas can help you build your brand and generate more leads. But remember, you don’t have to do all of them at once. Start with a few and add other strategies as you go.https://www.youtube.com/embed/C-64ikIIgqI