Best dentist marketing involves a variety of strategies that help your office attract new patients and retain current ones. These strategies include both digital and non-digital methods that increase communication touchpoints, build trust, and foster loyalty.

Your website is one of the most important pieces of your dental practice’s online presence. It feeds your blog (which improves your SEO exponentially), forms the basis for all your email marketing, and provides valuable information to your prospective and existing patients.

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Many prospective patients research dental practices before they make an appointment, and are likely to check out their ratings on Google and Facebook. Having high star and review scores is crucial for any dental practice.

Invest in a good copywriter to create custom articles that highlight your unique dental services and tools. A few well-crafted articles can drive organic traffic to your website, grow your email lists, amplify your social media efforts, and improve your dental SEO immensely.

A specialized dental practice can also generate a significant amount of revenue from a direct mail campaign. This Maryland dentist, for example, generates 170+ new patients per month through their postcards.

Your local community is the most likely source of prospective patients. Investing in local events like carnivals, rodeos, or business fairs is an effective way to get your name out and meet potential customers. If you can’t go out to events, investing in radio and TV ads is another great way to promote your dental practice.